SKF IndustriesMotion engineering was the theme expressed under the SKF parasol, a circular roof which soared to an 82-foot needle at its apex. SKF was a leader in the manufacture of ball and roller bearings.
In its 70 seat theater to the right of its main entrance, brilliantly lit stylized images combined with a sound track, traced the history of motion engineering and roller bearings. The continuous 6 minute show started with the wheel and ended with rockets.
Beside the theater was a display of objects that use ball bearings, from a kitchen mixer to a truck axle, cut away to show their mechanical interiors. Another display area highlighted some of the industry's problems and their solutions.