The Schaefer restaurant and exhibit area was roofed with air-filled plastic disks that looked liked huge pillows. Inside was a model of the original Schaefer brewery, located at 19th Street and Broadway in 1842. It showed how beer was made a century ago. A gallery of outstanding sports photographs was also on display.

Their restaurant, which offered luncheons and dinners, was in a large wing that adjoined the exhibit building. In the center of the restaurant stood an illuminated fountain 12 feet tall. Nearby were ornamental trees that appeared to be filled with twinkling fire flies. Outside was a beer garden for 300 people and a curved bar that the exhibitors claimed to be the largest in the world.

Copyright © Jeffrey Stanton 1997
All Rights Reserved