ClairolWomen only were allowed in this exhibit housed in a round glass structure called the Clairol Color Center. It had 40 private booths which rotated on a slowly circling turntable. Special devices on the carousel's steps showed the ladies how they would look in various hair shades and styles.
Before the ride began, each woman filled out a card which she indicated the color of her hair and the color that she would like to try. While she took the six minute ride, a computer digested the information, and after the ride, produced a formula for achieving the color she desired.