This is the Story of Beach Art, Inc. and how The Official Open Air Art Museum of Los Angeles County Beaches came to life.
It had long been a dream of artist, Sergio Premoli, to give a special gift of art to the children of Los Angeles. He imagined life guard towers as canvases on the beach where art could be experienced in a comfortable new kind of museum. A museum where you don't need a ticket to get in and you don't have to dress up and wait for visiting hours. Beach Art, Inc. has been able to make this dream come to life . The company has contracted with the County to build and paint 30 new life guard towers by the year 2000. Small teams of students and young artists under the direct supervision and guidance of each designing artist will paint the new life guard towers that will become known as The Official Open Air Art Museum of Los Angeles County Beaches. Each new painted tower will be different. It will become a functioning landmark and a work of art for everyone to experience.
The very first new
life guard tower for the museum was recently completed.
It was built to the specifications of Los Angeles County
Life Guards and the County maintenance department. This
new tower, seen in the photographs, is being painted in
artwork designed by Venice Artist, Rip Cronk. Cronk is
being assisted by students and teachers from Venice High.
This new tower, designed to look as if it were made of
children's colorful wood blocks, will soon be placed on
Mothers' Beach in Marina del Rey. Five more towers will
be placed on Venice Beach this year where approximately 8
million visitors to
To place your corporate acknowledgment on a major piece of art for the world to see and participate in this unique historical art project, email us at BeachArtLA@aol.com